As we introduced in the Creator overview, a content type is a way to create, edit, and store information. WordPress comes with some content types already built in.
Posts, Pages, and Media are the three major ones, but there are also two private content types -- Revisions and Navigation Menu Items. SmartSimian allows you to create your own custom content types -- to handle things like slides, videos, podcasts, recipes, or anything else you may need.
Note: elsewhere in the WordPress world, you might see content types called "custom post types". That's always been a little confusing because there's already a built-in content type called "posts", so we consider "content types" a better name.
Content Types are controlled via the "Content" item in the Creator menu of the dashboard. Through there, you can reach screens that enable you to view all content types, edit an existing content type, or add a new content type.